March 18, 2026
Westminster Village
12000 N 90th St, Scottsdale, AZ 85260
Members: $250 paying by check
Members: $257.50 paying online
Non-Member: $325 paying by check
Non-Member: $335.75 paying online
This summit is built for leaders and key staff who are looking for fresh ideas and key ahas... Here's what you'll get:
Words Matter: The New Senior Living Experience with Lola Rain
Every word we say sends a message. Some words build trust and deepen connection. Others create distance and disengagement. This session explores how language impacts experience, culture, and census. You’ll walk away with a roadmap for using language intentionally to drive higher occupancy.
Come learn how language:
- Shapes first impressions
- Elevates sales and marketing messages
- Signals dignity and belonging in everyday interactions
- Influences resident engagement
- Helps staff feel proud of their work and connected to a shared sense of purpose
Leads to Leases to Loyalty: Creating Habits That Build Connection with Christie Freeze
Trust in senior living isn’t built in a single interaction. It’s built through consistent, human connection over time. This session introduces the Leads to Leases to Loyalty framework, helping sales and marketing professionals shift from transactional follow-up to intentional habits that build confidence, clarity, and trust with prospects and families.
Drawing from real-world senior living experience, Christie Freeze shares how small, repeatable habits, especially personalized communication and video, can create psychological proximity when physical proximity isn’t possible. Attendees will learn how to reduce decision fatigue, replace scripted outreach with meaningful connection, and turn everyday touchpoints into moments that strengthen relationships.
This session blends mindset and practical application, equipping participants with simple, sustainable strategies they can use immediately. The goal is not more outreach, but better habits that create connection, drive conversion, and foster long-term loyalty.
This summit is not a typical "sit-and-listen" session - it's designed for leaders who are responsible for real-world outcomes. You'll leave with tools, insights and practical next steps your team can implement immediately.
TARGET AUDIENCE
- Chief Executive Officer,
- Marketing Director,
- Sales Specialist,
- Administrators,
- Assisted Living Managers,
- Executive Directors
CONTINUING EDUCATION
- Administrators and Assisted Living Managers (NCIA): The following course is pending approval for 4 hours of continuing education for Administrators and Assisted Living Managers.
PRICING:
- INDIVIDUAL REGISTRATION
Arizona LeadingAge Members: $250 paying by check
*Arizona LeadingAge Members: $257.50 paying online
Non-Members: $325 paying by check
*Non-Members: $335.75 paying online
CANCELLATIONS & NO-SHOWS
- Registrations are fully transferable. Transfers must be submitted via email Gemenie Babb no later than 48 hours prior to the session.
- A full refund will be given to all cancellations received 10 or more business days prior to the program.
- A $30 administrative fee will be charged to all cancellations received six to nine business days prior to the program.
- No refunds will be given to cancellations received five or fewer business days prior to the program.
- Arizona LeadingAge reserves the right to cancel the program due to insufficient enrollment in which case pre-registered participants will be notified and full refunds provided.
