February 24, 2027
Mirabella at ASU
65 E University Dr.
Tempe, AZ 85281
Member Rate: $300.00 paying by check / $309.00 paying by credit card
Non-Member Rate: $375.00 paying by check / $386.25 paying by credit card
Business Member Rate: $400.00 paying by check / $412.00 paying by credit card
Business Non-Member Rate: $500.00 paying by check / $515.00 paying by credit card
Glossy brochures and "maintenance-free living" won't carry the next wave of residents. They want proof of belonging, a story worth believing, and a community that sounds like them.
That's exactly what Arizona LeadingAge's Sales & Marketing Bootcamp is built to deliver. One day, three sessions, zero recycled ideas.
THE LINEUP
Let Current Residents Help You Identify Future Residents
Teri Lock, SVP of Revenue, PRS, and Heather Clark, Sales Director, Mirabella at ASU
Your best prospect research is already living on your campus. See how a life plan community used resident affiliations, interests, and passions to strengthen local outreach and attract qualified prospects from well beyond its traditional market.
Rewriting the Senior Living Story
Dan Hutson
Dan has spent years challenging the industry to stop talking about aging like a problem to be managed. He'll show how a sharper story changes who walks through your door and why they stay.
Turning Stories into Sales
Angell Marketing
Every community is sitting on headlines it never pitches. Learn how to find them, earn media coverage that builds trust before the first call, and tell a story about aging people actually want to be part of.
WHO SHOULD ATTEND
Sales directors, marketing leaders, executive directors and CEOs, community relations and admissions teams. Ideas stick better when the people executing them hear them together, so bring your team.
This Micro Conference is not a typical "sit-and-listen" session - it's designed for leaders who are responsible for real-world outcomes. You'll leave with tools, insights and practical next steps your team can implement immediately.
